XM Knowledge Base
The Essential Website Experience & UX Playbook
Learn 10 ways to capture targeted feedback and immediately improve website experience, drive site conversion and improve loyalty. Capture feedback at each key touchpoint and use those opportunities to give customers exactly what they want. If you’re a digital business leader, you’ve likely asked yourself these questions: How can I better understand why visitors behave a certain way on my site, or why they’re there? How do I drive greater conversion and loyalty? In an increasingly digital world, gaining a comprehensive understanding of visitor behavior and providing targeted experiences can mean the difference between engaged customers and lost business. Best-in-class digital teams understand how to capture feedback from site visitors at key touch points and then use those insights to drive conversion and loyalty.
What you will learn from this eBook
- Site exit Surveys
- Help surveys
- Page level feedback surveys
- Post transaction surveys
- Form abandonment
- Profile building
- Market research surveys
- Usability testing
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