XM Knowledge Base
CUSTOMER EXPERIENCE EBOOK_
Rising to the top with digital customer experience
Learn how to use digital as a growth engine and differentiate your brand in the experience economy
What you will learn from this eBook
- HOW TO DELIGHT CUSTOMERS ON EVERY CHANNEL Customers have more channels than ever before through which to engage with brands — how do you make sure you deliver on their expectations across seemingly infinite customer journeys?
- AMPLIFYING YOUR ADVOCATES IN SOCIAL MEDIA Learn how to bring social media into your CX program and make sure the experiences being shared by your customers reach millions of people.
- USING TECHNOLOGY TO CLOSE EXPERIENCE GAPS See how new technologies such as AI can help improve, rather than complicate, the customer experience and make digital your CX growth engine.
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