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Top market research analyst skills for 2024

Market research is a rapidly evolving space. Artificial intelligence is completely reshaping what’s possible, by who and the skills researchers need to bring the most value to their work and themsel...

By Aaron Carpenter, Will Webster

The 4 market research trends redefining insights in 2024

3,000+ researchers. 14 countries. And 4 key market research trends shaping the new year. Welcome to the 2024 research trends: The year AI-fueled innovation takes research to new heights. Market res...

By Ali Henriques

How BMG and Loop use data to make critical decisions

The audience at X4 London were treated to a panel discussion with leaders from two brands that take listening extremely seriously – both literally and figuratively speaking. Louise Haazen is Researc...

By Daniel Saunders

Designing for safety: Making user consent and trust an organizational asset

Organizations that prioritize user privacy and transparency can gain a competitive edge and build strong, long-lasting relationships with customers. Visit a website nowadays and you’re bombarded ...

By Catherine Thurtle

The fresh insights people: Scaling research at Woolworths Group

With an average of over 20,000 products in each of its 1,250+ stores that sees 23 million visitors per week, there’s a lot the Woolworths Group wants to know to better serve their customers. Learn h...

By Qualtrics

Bank less, delight more: How Bankwest built an engine room for customer obsession

When a bank promises “less BS” - bank stuff, that is - you know that it’s got customers at the heart of the organisation. At the recent X4 on Tour Sydney event, Dr. Jarrad Dunning (Head of Marke...

By Qualtrics

How Qualtrics Helps Three Local Governments Drive Better Outcomes Through Data Insights

In today's data-driven world, government agencies need quick and effective insights to make informed decisions. This puts government researchers under pressure to generate insights faster. Let's explo...

By Qualtrics

How to write great survey questions (with examples)

Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of t...

By Sarah Fisher

Sample size calculator

Sample size calculator Confidence Level: 90% 95% 99% Population Size: Margin of Error: 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% Ideal Sample Size: What proportion of the ta...

By Qualtrics

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