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Understanding share of search and what it means for your business

Share of search might be a newer term being used in market research, but it’s a powerful tool for understanding your business’ position in comparison to your competitors. Learn how to measure and ...

By David Dungan, Rosemin Anderson

The 4 market research trends redefining insights in 2024

3,000+ researchers. 14 countries. And 4 key market research trends shaping the new year. Welcome to the 2024 research trends: The year AI-fueled innovation takes research to new heights. Market res...

By Ali Henriques

How BMG and Loop use data to make critical decisions

The audience at X4 London were treated to a panel discussion with leaders from two brands that take listening extremely seriously – both literally and figuratively speaking. Louise Haazen is Researc...

By Daniel Saunders

Which brands have the most loyal customers?

Many companies will do anything they can to get insights into what compels customers to make their purchasing decisions. From analyzing customer behavior and market research to website analytics, lear...

By Qualtrics

Small tasks, big ambitions: How Airtasker designed a brand for global growth

Italian lessons? Chef for a birthday party? Kill a spider for you? Airtasker is known as THE platform to get anything done. At X4 on Tour Sydney, Angeline Lee (Vice President - Brand, Airtasker) revea...

By Qualtrics

When consumers are friction-free how can you build brand loyalty?

Right now, brands must face a new reality in the marketplace: consumers are friction-free and jump between brands at will. This is a reality exacerbated by unprecedented levels of consumer choice, not...

By Qualtrics

How customer experience helps bring Open Universities Australia’s brand promise to life

Open Universities Australia (OUA) helps students explore hundreds of online degrees and thousands of subjects from Australian universities. As an impartial destination the organisation is "Here to gui...

By Qualtrics

How Impossible is driving the meatless revolution

From a pipe dream to a business valued at $7 billion — see how Impossible’s impressive trajectory from Silicon Valley science experiment to the leading non-meat burger brand is rooted in an intric...

By Qualtrics

Impossible: The science of experience

At first glance, it’s hard to tell the difference. It looks like a burger. It smells like a burger. And you know what? It darn well tastes like one too. In 2016 — after 5 years of research a...

By Qualtrics

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