XM Knowledge Base
Continuing our journey to make experience management accessible for all
Today, we celebrate Global Accessibility Awareness Day, a day to raise awareness and advocate for inclusion for people of all abilities. Learn more about our accessibility principles, recent announcem...
By Scott Fynn
Top 5 ways to improve product experience
Product experience refers to a customer's overall perception and satisfaction when using a product or service. Improving product experience is an ongoing process that involves understanding customer n...
By Jebran Shafiq
How to Optimize Your Research to Navigate Business Uncertainty
Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make investments. This means that the traditional approach of prioritizing ...
By Qualtrics Value Advisory & Gradient Metrics, Topher Mitchell
Mixed methods research shaping the product roadmap at Afterpay
The high levels at which consumers and employees are willing to try new brands, switch products and even change jobs are both one of the greatest challenges and opportunities facing businesses and gov...
By Lisa Khatri
Ushering in a new era of experience management with Experience ID
When it comes to making business decisions, in the past many organizations have taken an inside-out approach. They look to signals like growth metrics, competitive innovation, employee productivity, e...
By Brad Anderson
7 ways to make your student course evaluations more effective
Student course evaluations: three words that often spark strong reactions from new and experienced faculty alike. In the hands of faculty, though, well-structured evaluations can build trust while imp...
By Karla Fisher
What is design research methodology and why is it important?
Fact Checked by: Karen Goldstein Reviewed by: Melody Wu From apps to architecture, successful designs that address real-world needs are made possible by data and insights, not guesswork. This is whe...
By Qualtrics
Business surveys - 16 free questionnaire templates you can download
Surveys can help with a whole range of business questions and challenges, from designing a new product to checking on employee engagement. Here’s a run-down of the power of the survey and which kind...
By Sarah Fisher
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