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  • Qualtrics Platform
    Qualtrics Platform
  • Customer Journey Optimizer
    Customer Journey Optimizer
  • XM Discover
    XM Discover
  • Qualtrics Social Connect
    Qualtrics Social Connect

Mobile Notification Creative


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Qtip: If you don’t have access to any of the features described on this page, reach out to your Account Executive. For more information about the differences between Digital Feedback and CustomerXM for Digital, see Digital Feedback vs. CustomerXM for Digital.

About Mobile Notifications

Mobile notification creatives are part of the Mobile App SDK, also known as Mobile App Feedback Projects. Notifications can be used to prompt users to engage on feedback within or away from the app, which is especially relevant when you want to catch users as they are exiting the app.

Mobile notifications work by creating a banner-style in-app notification. Once the user clicks this, they will be taken out of the app to the linked survey in an external mobile browser.

Qtip: This feature is only supported on SDK versions 1.3 and greater.

Setting Up the Creative

Once you have access to this feature, the Mobile Notification is available alongside other Creatives.

Mobile Notification is an option on the Creative window

Once you click Create Creative, there are three options that you can customize: Title, Description, and Delay. Because these are banner-style notifications for mobile devices, there is a set style each operating system defines that Qualtrics cannot override, limiting color and font options.

Number parts going counter-clockwise from the top-left

  1. Title: Specify the title text for the notification.
  2. Description: Specify what text to display in the body of the Notification.
  3. Delay: Specify how long after the action that triggers the notification happens that the notification actually shows up to the app user.
    Qtip: The action that triggers the app is defined when setting up the mobile Intercept.
  4. Change whether your preview is in iOS or Android format.

Save Creative and Publish Creative

Attention: When you have made changes to your mobile notification creative and want to leave the page, always click Save and close.

Save and close versus Publish button in lower-right

When you’re finished editing and would like your changes to appear on the app, click Publish in the lower-right.

Qtip: Click the arrow in the bottom left to display section labels. To display only the section icons, click Hide Labels.

Setting Up Intercepts & Integrating with a Mobile App

For information on how to set up the rest of the Mobile App SDK, see Mobile App Feedback Projects.