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Market Research

The ultimate guide to market research and how to conduct it like a pro

Wondering how to do market research? Or even where to start learning about it? Use our ultimate guide to understand the basics and discover how you can use market research to help your business.
27 min read

More Market Research articles

The ultimate guide to market research and how to conduct it like a pro
27 min read
Understanding market intelligence tools and how you should use them
10 min read
How to write qualitative research questions
11 min read
Primary vs secondary research – what’s the difference?
14 min read
The best business research methods for 2023
12 min read
Ethnographic research: Keeping your customers at the heart of business
11 min read
Business research: what it is & how to use it for business results
10 min read
Qualitative research design & methods for business results
12 min read
Qualitative vs quantitative research
13 min read
Why use video in qualitative research?
10 min read
Correlation research: What is it and how can you use it?
11 min read
Descriptive statistics in research: a critical component of data analysis
15 min read
How video feedback can connect your business to your customers
12 min read
Population and samples: the complete guide
9 min read
Your complete guide to grounded theory research
11 min read
Causal Research: Definition, examples and how to use it
16 min read
Your ultimate guide to quantitative research
12 min read
Your ultimate guide to qualitative research (with methods and examples)
16 min read
Everything you need to know about primary research
19 min read
Topic Modelling: How a statistical method can increase business results
18 min read
The ultimate guide to B2B market research
14 min read
Secondary Research: Definition, methods, & examples
18 min read
Market research & templates: a complete guide
18 min read
Market research questions: what to ask and how
9 min read
The 8 types of market research: Definitions, uses and examples
13 min read
Probability sampling: what it is and how to use it
8 min read
The complete guide to idea screening
11 min read
How to use stratified random sampling to your advantage
13 min read
Market research basics – getting your surveys right
2 min read
Intro to Customer Needs Analysis Surveys
6 min read
Asking about Emotion in Customer Research
5 min read
5 Rookie Market Research Mistakes
4 min read

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Analysis & Reporting

How to analyse survey data: Best practices, helpful tips, and our favourite tools

Data can do beautiful things, but turning your survey results into clear, compelling analysis isn’t always a straightforward task. We’ve collected our tips for survey analysis along with a beginner’s guide to survey data and analysis tools.
20 min read

More Analysis & Reporting articles

How to analyse survey data: Best practices, helpful tips, and our favourite tools
20 min read
Thematic analysis in qualitative research
11 min read
What is predictive analytics? Your ultimate guide
19 min read
Statistical significance calculator: Tool & complete guide
18 min read
Data Analysis: A User Guide
32 min read
Regression Analysis: The Ultimate Guide
19 min read
What is Social Media Analytics in 2022?
13 min read
Kano analysis: The kano model explained
20 min read
Your guide to margin of error (with calculator)
11 min read
What is sentiment analysis and how can users leverage it?
20 min read
How to report on survey results and findings
3 min read
What is ANOVA (Analysis Of Variance) and what can I use it for?
10 min read
What Is Factor Analysis and How Does It Simplify Research Findings?
4 min read
An introduction to t-test theory for surveys
7 min read
How to use statistical analysis methods and tests for surveys
16 min read
What Is Cluster Analysis? When Should You Use It For Your Results?
3 min read
Cross-Tabulation Analysis: A Researchers Guide
13 min read
What is a conjoint analysis? Conjoint types & when to use them
11 min read

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Text Analytics

The definitive guide to text analysis

Find out how text analysis software works, and how you can use it to find breakthrough insights in unstructured data to take your customer, employee, brand, and product experience programs to another level. Written by Rohan Sinha, Senior Principal CX at Qualtrics.
45 min read

More Text Analytics articles

The definitive guide to text analysis
45 min read
What is text mining? Definitions, examples, & business outcomes
16 min read

Real-time market research insights drive better decisions.

Modern market research means you can track consumer behaviour across diverse segments, benchmark your company versus competitors, conduct complex academic research, and capture the insights you need to move the needle.

Today’s market research is predictive and collaborative so everyone in your organisation has the same information to drive the business forward.

Research today shouldn’t just track change, it should provoke it.